My services

Translating is so much more than going from one language to another. It definitely does not mean turning the text, word by word, into a different language. The idea is to translate concepts, not words; meanings, not phrases. We should not aim for the target text to contain the same words and exactly the same structure to the letter, but to keep the content and to cause the same effect on the recipient within the target market.

And this is precisely the reason why we won’t use machine translation here, nor MTPE, nor AI. Because machine translation can’t make that distinction.

So what do you need to translate? You can send me (almost) any file format, as long as it’s editable, as well as the glossaries or references that you would like to include in your project – if you don’t have any, we can craft them. And if you need it, we can even include a final DTP in the order.

If you already have a translation and want to make sure that its quality is up to standard, this is your service. But it doesn’t have to be a translation – you can send me over any text that you’d like to correct or polish.

In case you are interested in implementing a process comprising both translation and proofreading for your project, I can recommend you a trusted colleague to help with one of those workflows, or even manage the whole process: I’ll handle everything so you can simply collect the final document, without the hassle.

Just let me know what you need and let’s give your project its grand finale.

Language consultancy is about assessing the specific language needs of a client. For example, compiling and updating glossaries (i.e. term databases) that comprise every useful term from your project, or creating style guides that’ll allow you to clearly define your brand and the way you communicate. Or maybe you’re about to launch a translation project in several languages and would like to properly prepare your reference materials to ensure consistency throughout all those workflows.

I can also guide you through the proper use of inclusive language, and assist you if you need a language quality assessment done on your product – to determine if that translation you had done was money well spent or whether your product is correctly localized, for instance. Need to choose between several Spanish voice actors for your video and you’re not sure who sounds more natural? Any language need you have will be welcome (and solved).

You have surely come across this term if you’re looking to translate your web, software or video game content. Localization is the process of making your product ‘local’ – i.e. adapting and tailoring your contents while factoring in the needs and demands of a particular market, with the ultimate goal of optimising its marketing and commercialisation.

Localizing a text means keeping many other aspects in mind, apart from the translation itself. For instance, something being common knowledge in one specific market does not necessarily mean the same in every single market. Another example: not all languages share the same length when written out, so you might need to adapt your text to the available space within your software UI. Or it could be that you’re using a particular icon, symbol or colour in your web, but it turns out that its meaning or use is different in your target market. Or maybe you should consider adapting the currency, measurement or date formats in your purchasing forms to simplify the process and offer your clients a more seamless experience.

All in all, localization allows you to adjust your product so that it looks native and local in your target market. Fancy some help?

Transcreation is, in other words, creative translation.

We use this term to define the process of adjusting a translation through the prism of commercial language, while keeping in sight relevant cultural factors. That is, we want the translated text to have the same effect in the target audience as the source message had in the original audience. So, how is that different from classic translation?

The greatest difference between translation and transcreation is the marketing factor. Creative translation does not require much fidelity to the original text, as it aims to create separate content that works independently and just as good in your target market. For instance, you could think of translated film titles, advertising slogans or songs, which are adapted and modelled beyond the limits of its original content.

A strategy story: surely the brand Autoglass is familiar to you. It uses the word ‘Auto’ in the English market, as it sounds fancy and tech. Guess what. It’s Carglass in Spain. Cause it’s ‘Car’ that sounds fancy and tech to us. Who would have thought. Well… the translator did.

So if it’s a creative solution what you look for your marketing campaigns, ads or social media content, transcreation is the service you need.

Subtitling your video could make the difference between reaching far more people or limiting the scope of your contents.

Consumers consume more and more subtitled contents by the hour, particularly in social media platforms. According to recent research, 70% of users who watch videos in public places do mute the video and stick to the closed captions. How about wrapping up your social media content with some quality subtitles?

Whether you have a business promotional video, Instagram stories or reels, video tutorials to instruct your users on how to use your software or video classes for an online course, subtitling your contents will allow you to amplify your scope and your brand’s good reputation.

Transcription is the process of converting the contents of an audio or video file into written form. This is a common resource when working with ads and commercial videos, advertising, conference speeches and talks, interviews, dubbing and voice-over or even trial declarations.

A transcription can have a varying level of detail: it could be a mere summary with a few lines, a faithful text that reads naturally (the most usual approach) or an extensively detailed rendition of every single sound that you can hear in the recording. You can include the speakers’ names in each intervention, the time stamps… You decide how in-depth you’d like your transcription to be.

Managing a translation project is acting as a bridge between the client and the different specialists. The project manager coordinates the process planning and development. They assign the roles, supervise the team and troubleshoot any emerging issues.

You may already have a translation or localization team and are looking for someone well versed in the industry to handle your projects for you. Shall we begin?